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The concept of Barber & Shack was born due to the scarcity of quality barbers and coffee shops in Abu Dhabi. The initial plan was to start a branded barber shop which could develop into becoming a major “line” in its industry. However, the idea later progressed into a combination of a barber shop and coffee shop in order to provide clients with considerable comfort and giving them the option of having a coffee while they shave, or having a coffee while they wait for their turn to shave.